Turn your consulting website into a client attraction machine

Stop missing out on sales and wasting time with ineffective marketing. Get access to our free video course: 5 reasons your consulting website isn’t attracting clients and how to fix it.

1 value-packed video per day

Tips you can apply immediately

Turn your website into a lead generator

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If you’re a service provider who’s...

Stuck working with non-ideal clients

Struggling to communicate the value of your services

Not charging enough for your client work

Then it's time to fix your marketing strategy and online presence.

Most consultants want a website that attracts clients, but they often make these mistakes:

Their services look the same as the competition

When clients can't distinguish between you and other suppliers, they make buying decisions based on price alone. But this is terrible for charging high-ticket prices. Instead, we need to create services that stand out.

They haven’t found their niche or know their ideal clients

When we try to target everybody, we appeal to no one. So it's important to focus our marketing on a specific audience. Niching down is a key part of any successful marketing plan and ensures you are relevant to the right people.

They don’t have a process to turn strangers into sales

It's common for people to rely on referrals for new clients but this isn't a reliable way to grow a business. Instead we need a repeatable process to attract the right clients – and your website plays a key role in this.

Their website is too focused on themselves

If your marketing is written from your own perspective, you are talking about a subject potential clients have no interest in. We can fix this by writing your messaging from the point of view of the target audience and focusing on topics they care about.

Our two-step approach to attract clients:

STAGE ONE:

The right strategy

Define your offering in a way that stands out

Choose your target audience

Write magnetic messaging that convinces them to buy

STAGE Two:

The right implementation

Establish your stranger to client process

Define routine marketing activities to drive leads

Create a website that reflects the strategy

Attract the right clients and grow your consulting business

Most people jump straight to website design

Tom Armes

Founder, Expertise:Brand

Who are we?

With a strong background in marketing and design, we’re primed to create marketing plans that attract the right clients. Not only do we provide the strategy work, but we can help you bring everything to life with the right implementation.

We’ve worked with 30+ professional services providers and know exactly what it takes to get results for these kind of businesses.

What our clients think:

I would highly recommend Tom

Tom is my go-to marketing partner to collaborate with. He goes above and beyond and I would highly recommend Tom to any other HR consultant.

Chloe Wallace

HR Consultant, OneSource HR

I now have a clear idea of my target audience

The workshop helped me get into my ideal client's shoes, understand their pain points, and shape my offer with more relevance. I now have a clear idea of my target audience, what problems I can solve, and how to craft my messaging.

Merve Goulding

Notion Consultant, Karakedi Studio

Well presented and extremely useful

Really good, really informative 1-1 workshop. Tom has great way of simplifying things so I could understand them. The communication was very good, well presented and extremely useful. It gave me a clear picture on what exactly I needed to do.

Michael Hulmes

Consultant, The Franchising Centre

I highly recommend

This 1-1 tailored help has given me confidence to pitch my offering at meet ups. Tom's expertise, patience, and deep knowledge of marketing strategies were incredibly beneficial. If you are a consultant, I highly recommend reaching out to Tom for that personalised approach.

Angel Takooree

Co-founder, Dot + Dash Consulting

What makes us different?

We specialise in helping expertise-driven service businesses grow

We’ve developed a specific method to create marketing that attracts clients

Unlike other agencies that jump straight to design, our projects are always strategy-led

If you’re tired of not getting results, book a call or sign up for our next free online workshop to learn our exact process to attract the right clients.

Case study — The Conscious Leadership Co.

TCLC were doing lots of different marketing activities, yet struggling to get interest from potential clients.

Solution

First we did a website audit to identify opportunities to improve. Then we overhauled their site structure and messaging. Lastly we moved to a retainer to generate leads using webinars and content marketing.

Results

150% increase in website views
129 people signed up for the first webinar
15% increase in mailing list subscribers in month 1
50+ qualified leads generated

I can’t recommend him highly enough

Tom has been fantastic to work with. His down to earth approach allied to fresh creative yet structured thinking process, completely unblocked the market messaging issues we were experiencing. I can’t recommend him highly enough.

Natasha Wallace

CEO, The Conscious Leadership Co.

Consulting website not attracting clients?